Startup Store: born in the Startup Generation & the Startup Key Point
Taking the principles learned from NYC-based start-ups, retail consultant Rachel Shechtman quietly unrolled A Startup Store last night in the shadow of the High Line. “A Startup Store has the point of view of a magazine, but it changes like a gallery and it sells things like a store,” she says. Shechtman calls the concept “transactional storytelling,” placing a narrative at the center of a retail venture. The store will be completely reinvented every four to six weeks, with a different theme guiding every detail.