The startup store will host Coffee Common for its first public event in the U.S., 19-22 January 2012.

From January 19th through 22nd, a selection of the world’s best baristas will gather in Chelsea to make delicious coffee and help people understand how they can too. Demand for quality coffee is on the rise, but a market filled with strange devices and alien vernacular can sometimes be intimidating. Luckily its easier than ever to find great coffees and to help you navigate all of this, Coffee Common has assembled crew of local and international baristas seeking to distill it all down so each attendee walks away equipped with the fundamentals of delicious coffee. In addition to engaging demo stations, baristas will be on hand to answer any questions, whilst serving some of the best coffees currently available from around the country.

New Philosophy in Retail, Startup Store founder Rachel Schectman saw:  “Our retail experience is about bringing content, community and commerce to life through rotating story based exhibitions, it was a perfect match before we emerge from beta.”

New Philosophy in products: Collaboration is the new competition. 
Coffee Common unites under the COMMON banner, the world’s first collaborative brand. We exist as a platform for participation, not membership. We believe that collaboration can be an act that promotes global economic prosperity, social parity, cultural exchange, and culinary expression. Each Coffee Common event will be unique to its location, creating new opportunities for an evolving group of roasters and baristas to take part and engage with diverse segments of the public.

Tickets are available for $5 online or at the door. For full event hours, visit Coffee Common online.

Coffee Common event hours:
Thursday, Jan 19th 11 - 8pm
Friday, Jan 20th 11 – 7pm
Saturday, Jan 21st 11 – 6pm
Sunday, Jan 22nd11 – 6pm