Bike like a New Yorker
In order to stay ahead of the debate on the upcoming bike
share program, BikeNYC, in partnership with Transportation
Alternatives, has launched a campaign calling attention
to cyclists in the city. Print ads and billboards will be
posted throughout publications and city streets
supporting the growing bike movement.
The ads will also encourage people to visit BikeNYC.org which
hopes to become an important destination for the city’s bikers,
providing information on events and hundreds of options for
social biking. Before long we'll reclaim the streets,
two wheels at a time.

http://www.mothernewyork.com/work/bike-like-a-new-yorker/