Upper West Side Absolut World:)

Upper West Side Absolut World:)

(Source: thebigpixture)

Desigual Herald Square Graffity - Making off

The process took more than 3 months, from the birth of the idea to its final realization, and it took about 30 days of manual work on scaffolding to finish this display of color. Their partners in New York, mural specialists, Colossal Media, began painting the facade last September. Four artists with brushes and rollers the hand-painted with a special blend of colors. To keep the shine and give life to the design, is particularly resistant paint, oil based.

It reflects their values. “We had a brown storefront and we could not make any changes to its architecture. We decided instead, to turn it into a large canvas. The grid of windows across the entire storefront made us immediately think of abstract solutions, which came to us quite naturally. Working with basic principles … Color, expression, joy … And all would be made by hand, with human value involved “

http://blog.desigual.com/explosion-de-color-en-herald-square/?lang=en

El resultado final es muy atractivo, sin dudas paras y miras, y además respira la esencia graffitera de la ciudad:) 


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